Critical Section — Read Carefully — This section defines ownership of all content, frameworks, and outputs developed through StrategyXF. It is the most significant legal provision in this Agreement.

6.1 StrategyXF-Owned IP
All content and materials produced by or on behalf of StrategyXF — including but not limited to the 10 Key Principles framework, the StrateX Playbook, the 5 Critical Capabilities model, the StrategyXF Capability Assessment, the Strategy Execution Office (SEO) framework, Think Tank Thursday session outputs and summaries, Monthly Community Update materials, published articles, research, newsletters, podcast content (“Strategy eXecution Unlocked”), training programs, professional certification materials, and any other materials created under the StrategyXF brand — are the exclusive intellectual property of StrategyXF, LLC, protected by United States copyright, trademark, and applicable intellectual property laws (“StrategyXF IP”).
 
6.2 Collective and Community-Derived Outputs
Any frameworks, methodologies, research findings, structured insights, assessment tools, or derivative works that are developed, co-created, synthesized, or emerge from StrategyXF-facilitated activities — including Think Tank Thursday sessions, Monthly Community Updates, working groups, community discussions, advisory engagements, or any other StrategyXF program — are the exclusive property of StrategyXF, LLC, regardless of individual member contributions to their development (“Collective IP”). For the avoidance of doubt, Collective IP expressly includes: (a) the 10 Key Principles and any refinements to them, regardless of the collaborative process used to develop them — community input validates the Principles but does not create co-ownership; and (b) the StrateX Playbook as a curated whole, including its structure, the community-defined checklists for each Principle, and the editorial selection and arrangement of Plays — even though individual Plays within the Playbook are contributed by members and attributed to them under Section 6.10.
 
By participating in StrategyXF programs, you irrevocably assign to StrategyXF all rights, title, and interest in any Collective IP in which you may be deemed to have a contributing interest. StrategyXF may use, commercialize, license, and publish Collective IP without further compensation obligation to individual contributors. This assignment applies to collective outputs such as the 10 Key Principles and the Playbook’s curated structure and checklists. It does not override the specific attribution and promotion commitments that apply to individual named Plays accepted into the Playbook, which are governed by Section 6.10.
 
6.3 IP Injunctive Relief Carve-Out
Notwithstanding the arbitration provision in Section 15, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to protect intellectual property rights or prevent unauthorized disclosure of confidential information, without waiving the right to arbitrate other claims.
 
6.4 Member Pre-Existing IP
You retain ownership of intellectual property you independently developed before or outside of your StrategyXF participation (“Pre-Existing IP”). Participation in StrategyXF does not transfer ownership of Pre-Existing IP to StrategyXF.
 
6.5 License Grant to StrategyXF
By participating in StrategyXF programs and posting User Content, you grant StrategyXF a non-exclusive, worldwide, irrevocable, royalty-free, perpetual, sublicensable license to use, reproduce, display, adapt, publish, prepare derivative works from, and distribute your contributions and User Content for any purpose related to StrategyXF’s mission and operations, in any media now known or hereafter invented.
 
6.6 No License Grant to Members
Important — Nothing in this Agreement grants or implies any license, right, or interest in StrategyXF’s intellectual property — including its frameworks, trademarks, research, or content — whether by patent, copyright, trademark, or otherwise. Any use of StrategyXF IP beyond the permitted internal professional use described in Section 6.7 requires prior written consent from StrategyXF.
 
6.7 Permitted Member Use
Members may apply concepts and frameworks encountered through StrategyXF in their own professional practice and internal organizational work. Members may not reproduce, publish, publicly present, commercialize, or otherwise distribute StrategyXF’s structured IP — including its frameworks, assessments, research outputs, or training materials — without prior written authorization from StrategyXF.
 
6.8 Trademarks and Brand
The StrategyXF name, logo, and associated marks are owned by StrategyXF, LLC. Members may not use these marks in any external communication, publication, or commercial context without prior written consent from StrategyXF.
 
6.9 Attribution for General Contributions
Where a member’s specific named contribution is featured in StrategyXF-published content (articles, reports, presentations, or similar materials) other than the StrateX Playbook, StrategyXF will make reasonable efforts to provide attribution. Attribution does not imply co-ownership of, or any license in, the resulting work. Attribution for Plays submitted to the StrateX Playbook is governed by Section 6.10.
 
6.10 The StrateX Playbook and Member Plays
A core output of the StrategyXF community is the StrateX Playbook (the “Playbook”) — a community-informed, practitioner-driven resource that rejects one-size-fits-all methodology in favor of real-world approaches. Rather than prescribing a single method, the Playbook collects and organizes Plays: specific practices, approaches, or techniques contributed by members that illustrate how the StrategyXF 10 Key Principles to Master Strategy Execution can be applied in practice. Each Principle may be served by multiple Plays contributed by different members, reflecting the diversity of how great strategy execution actually happens across organizations and contexts.

The Playbook as a whole — its structure, editorial framework, organization, synthesis, and the selection and arrangement of Plays — is the exclusive intellectual property of StrategyXF, LLC. StrategyXF owns the Playbook and all rights to publish, update, license, and commercialize it in any form.
By submitting a Play for inclusion in the Playbook, you grant StrategyXF a perpetual, irrevocable, worldwide, royalty-free license to include, publish, reproduce, adapt, and distribute your Play within the Playbook and in any derivative or promotional materials. You represent that your Play is based on your own genuine professional experience, does not violate any confidentiality obligation to your employer or any third party, and does not infringe any third-party intellectual property rights.
Attribution and Promotion of Play Contributors. StrategyXF is committed to recognizing the practitioners who contribute Plays to the Playbook. For every Play accepted for inclusion, StrategyXF will: (a) credit the contributing member by their full name and professional title as they wish to be identified; (b) include a brief contributor profile alongside their Play in the Playbook; and (c) promote the contributor’s Play and profile through StrategyXF’s community platform, newsletters, social channels, and any published or distributed version of the Playbook. These attribution and promotion commitments are not mere “reasonable efforts” — they are an integral part of the value exchange between StrategyXF and contributing members, and StrategyXF treats them as a binding commitment for every Play accepted into the Playbook.

Attribution and promotion of Play contributors does not imply co-ownership of the Playbook or any license in StrategyXF IP. A member may withdraw consent for future use of their Play by written notice to info@strategyxf.com; withdrawal will not affect Playbook editions already published or distributed prior to the date of withdrawal.