The SXf Council is a dynamic group of strategy execution practitioners from diverse functions—spanning business and enterprise architecture, portfolio management, project execution, and change management—representing a wide range of industries. This collaborative body plays a pivotal role in defining and continuously evolving the SXframework, ensuring it remains a flexible, non-one-size-fits-all methodology tailored to organizations’ unique needs, cultures, and industry dynamics. By bringing together cross-functional expertise and real-world insights, the Council refines the framework’s principles and best practices, integrating varied approaches to create a cohesive operating model that drives strategic alignment, optimizes investments, and maximizes business value. Through ongoing collaboration, the SXf Council ensures the framework adapts to emerging challenges and industry trends, empowering organizations to master strategy execution and achieve sustainable, high-impact results.